zulily dyson campaign, June 2017. Assets for website, mobile web and app.
A good vacuum should suck! I had fun finding ways to put a positive twist on a word that often has negative connotations. While much of the credit goes to the product and the dogs, I like to think that the language helped this event sell out quickly.
Art direction: Ashley Karatsonyi
Producer: Claire Haranda
Designer: Mireille Melki
Photographer: Austin Tott
Stylist: Michelle Lateste
“Kings of the Kitchen” zulily campaign, July 2017. Assets for website, mobile web and app.
It was an enjoyable challenge to create copy that conveyed a collection of top kitchen brands without stating it quite so plainly.
Art direction: Marina Harnik
Producer: Heidi Valencia
Designer: Mari Heo
Photographer: Matt Villanueva
Stylist: Shay Troupe
Dr. Martens zulily campaign, May 2017. Assets for website, mobile web and app.
I turned the standard assumption that flowers are fragile on its head when writing copy for this Dr. Martens event, instead speaking to the tenacity they share with these iconic shoes.
Art direction: Marina Harnik
Producer: Claire Haranda
Designer: Misha Dumois
Photographer: Marshall Miller
Stylist: Angela Chilberg
Le Creuset zulily campaign, February 2017. Assets for website, mobile web and app.
It’s always a pleasure to write copy for a brand that has a place in your own life. I grew up with Le Creuset pots and a family that expresses affection through cooking, so the messaging for this Valentine’s Day campaign came straight from the heart (pun fully intended).
Art director: Marina Harnik
Producer: Kourtnie Baker
Designer: Layne Painter
Vera Bradley zulily campaign, February 2017. Assets for website, mobile web and app.
Six months before this campaign, Vera Bradley underwent a major rebranding. This gave us both a challenge and an opportunity to do something different when presenting Vera Bradley’s hugely popular products in the context of the zulily website.
Art Director: Ashley Karatsonyi
Producer: Jessica Roe
Designers: Bridgette Jones & Misha Dumois
Stylist: Blanca-Angela Martinez
“Hues That Make a Home” zulily campaign, June 2017.
Often at zulily, we work on campaigns that are not affiliated with one particular brand. Merchandisers curated these sales by color, and the creative team worked together to tell a color story that truly popped.
Art director: Marina Harnik
Producer: Heidi Valencia
Designer: Samantha Chang
Photographer: Carlton Canary
Stylist: Michelle Lateste
Clarks zulily campaign, July 2017. Assets for website, mobile web and app.
For this Clarks campaign, we wanted to convey a sense of exploration and adventure, with a dash of romance. The images that came out of this Pioneer Square, Seattle, photo shoot made it easy to find the right words.
Art director: Marina Harnik
Producer: Claire Haranda
Designer: Mari Heo
Photographer: Matt Villanueva
Stylist: Blanca-Angela Martinez
“Simplify Your Life” zulily campaign, August 2017. Assets for website, mobile web and app.
We inspired people to KonMari their way to happiness—or at least better organization—with products to streamline their work and home lives.
Art director: Marina Harnik
Producer: Heidi Valencia
Designer: Becky Merrill
Photographer: Chance McLaren
Stylist: Devon Herling
