In June 2018, we completely refreshed the first email zulily members receive. The new design by Leah Sacks is a bright, crisp improvement over the dated email we’d been sending, while the copy emulates two friends getting to know each other over a cup of coffee.
We refreshed the zulily shipping confirmation trigger email in April 2018 to make the information about the en route order clearer, as well as to provide an additional opportunity to continue shopping. Designed by Leah Sacks.
We refreshed the creative treatment for zulily mystery deals in June 2018 with cheerful copy and a couldn’t-be-easier call to action. Designs by Janet Maples.
For this February 2018 email, I wrote copy designed to encourage zulily members to shop with the reminder that they still have gift card credit to spend. Designed by Brittany Kolar.
Alas, every once in a while a website gets the hiccups. We refreshed our “Oops!” email imagery and copy in March 2018 to let zulily customers know that we’d resolved any issues they might have encountered. Designed by Autumn Schrock.
In March 2018, we launched a series of emails to remind zulily members that they have store credit remaining. One version was for those with credit that never expires, the other two were expiring credit reminders. We saw great pick-up in store credit spending after the emails launched. Designed by Leah Sacks.
Due to the way zulily ships products, there are sometimes opportunities for customers to add to their order and get free shipping when all their items are consolidated. This June 2018 email relaunch was designed to communicate this free-shipping opportunity while providing a little insight into why shoppers were receiving that offer. Designed by Janet Maples.
zulily regularly provides members with early access to their sales through email. In March 2018, I provided designer Brittany Kolar with copy to refresh this experience and increase engagement.
